You did it! You built that fully booked private practice you’ve been working so hard for!

But let’s not start celebrating just yet… being fully booked isn’t all it’s cracked up to be. Let’s get real for a second—you didn’t work this hard just to end up overworked and struggling to find time for yourself. 


You’ve reached the goals you once dreamed about—clients are coming in, your schedule is packed, and your practice is thriving. But now, your days are so full that it’s hard to take time off, let alone focus on growing your business. You’ve thought about bringing on another therapist to handle the overflow, but the idea of taking that leap is daunting. What if it all falls apart?


It’s time to turn that long-held vision of expanding into a group practice into reality.

You’re ready to scale, but the fear of making mistakes can hold you back. If only there was a clear roadmap to guide you through launching a group practice—one that helps you avoid the common pitfalls and sets you up for success.


The truth is, expanding your practice and ensuring your new therapists have full caseloads is crucial, but it doesn’t have to consume all your time or energy. Imagine having a steady stream of clients for your team while maintaining the work-life balance you deserve. That’s where Group Practice Launch comes in—giving you the strategies, tools, and support to confidently build your group practice without the overwhelm.


When I first considered expanding my practice, there were no clear guides, mentors, or events like ‘Level Up Week’ to help me. I was navigating the unknown, putting out fires, and wasting precious time and money in the process.


I created the roadmap I wish I’d had back then, and that’s exactly what Group Practice Launch is all about.


"I have learned a lot from the online community board. I've also loved the e-courses to help me make sure my business is operating efficiently. I also love using referrals from members of the community"

- Christina Holyoak, GPL

"It's [NLP, GPL, and GPB] been basically everything. They helped me start my private pay solo practice right out of grad school, then 6 years later grow into a private pay group practice, which I've had for 2 years, and which has 8 clinicians and 2 part time admin staff."

- Emily Runyan, NLP, GPL, GPB, 1:1 Consulting

What you hoped would happen…

You imagined that once your private practice was fully booked, you’d finally have the time and financial freedom to enjoy your success.


Clients would keep coming in, and you’d have a steady stream of income, allowing you to focus on providing the best care, maybe even taking a little time off or working on the next big thing for your practice.

What's actually happening...

Instead of the ease you envisioned, you’re now busier than ever. Your calendar is jam-packed, leaving you little time to catch your breath, let alone take time off. The idea of taking on new clients or projects feels overwhelming, and while your practice is thriving, it’s also exhausting.

You’ve achieved the goal of being fully booked, but the constant demand on your time is making it hard to enjoy the success you’ve worked so hard to achieve.

I’ll bet when you first started hitting your full caseload targets, you couldn’t imagine a time when that wouldn’t feel like a huge accomplishment.

You worked hard to build a thriving practice, and reaching that goal was everything you dreamed of. But now, with a packed schedule and no breathing room, the excitement has worn off.


You’re busy—maybe even too busy—and the way to solve this isn’t simple.

The idea of taking on an even bigger project, like transforming your private practice into a group practice, feels like both the logical next step and a daunting leap.

You’re ready for growth, but the thought of bringing on more therapists and managing a team is intimidating. You wonder how you’ll generate enough clients for everyone, and whether you’re prepared to handle the responsibilities that come with scaling up. It feels like the solution to your current overwhelm could create a whole new set of challenges.


But what if there was a way to do it without losing your sanity?

Introducing Group Practice Launch...

Group Practice Launch is a comprehensive program designed specifically for therapists and counselors aiming to establish and grow their group practice efficiently and effectively.

You’ll have access to a month-by-month roadmap to guide you through every step of the process, alongside access to our expert consultants during weekly interactive webinars.


This program offers a clear, step-by-step roadmap to help you build a thriving group practice from the ground up. You'll learn how to attract and retain clients for your team, achieve a healthy work-life balance, and streamline your business operations. Additionally, you'll gain access to our network of industry experts who provide up-to-date advice on navigating your new role as a group practice leader.


With a wealth of tools, resources, and a supportive community, Group Practice Launch covers everything from strategic marketing to team management and financial planning. It’s your guide to creating a successful practice that operates smoothly and sustainably.

WHAT YOU'LL GET

Live Webinars

Live webinars are led by our experts and business consultants every Thursday at 1:00 PM EST. Engage with topical video lessons and then attend the accompanying live webinars designed to help create a roadmap for launching your group practice.

Resources

Access to an extensive library of downloadable resources and tools to work through at your own pace.

Courses

Course videos to work through at your own pace on topics related to launching and growing your group practice.

Community

A private Circle community made up of business consultants and fellow practice owners, where you can engage in small group discussions and find ongoing support between meetings.

Meet Your Consultants

Nicole Ball

Nicole owns Mental Wellness Counseling, A Northern Michigan Counseling Practice. Her practice has three locations throughout the Northern Michigan region.

She is a Licensed Clinical Master Social Worker in Michigan, a Member of the National Association of Social Workers, and is on the board of directors for the National Alliance for Mental Illness in Traverse City.

She is also a full-time professor at Ferris State University, where she teaches undergraduate social work courses and mentors the MSW graduate-level students for their capstone research.

Andrew Burdette

Andrew founded Mindful Counseling PLLC in Asheville, NC, shortly after completing his clinical mental health counseling graduate program. At the start of the pandemic, he pivoted to an online solo practice and, in 2022, began to grow a group practice.

He most enjoys helping clients and colleagues identify what ignites their passions and assisting them in creating a life rooted in authenticity.

Andrew approaches his business development with alignment and enjoys the integration process connecting the many puzzle pieces and systems required to run a successful practice.

Melissa Schneider

Melissa Schneider, LCSW is a therapist, practice owner, and consultant. In 2019, she opened Resolution Counseling Center in New Jersey, an in-network practice that now has 3 locations and 60+ therapists. Last year, she launched Cultivate Therapy, an out-of-network practice that has grown to 8 clinicians.


Melissa is a consultant with Practice of the Practice and specializes in group practice owners who want to scale and change our industry for the better.


She earned her masters in Social Work from Columbia University in 2006 and lives in Jersey City with her husband and twin second graders.

Brandon Shurn

Brandon Shurn, Ph.D., LCPC, LMHC, AFC®, NCC is a Licensed Clinical Professional Counselor in Maryland and a Licensed Mental Health Counselor in Florida. He is the founder of EmPower Me Holistic Counseling a Maryland practice that is completely virtual. He is also a full-time professor at Seattle University where he teaches in the online clinical mental health counseling program.


Brandon is a proponent of personal growth and development and continues to seek ways to improve his ability to work effectively with his consulting clients. He loves helping individuals design and launch practices that gives them the ability to make an impact in the mental health space while making an income.


In his free time, you will likely find Brandon in his home gym exercising, practicing yoga, or Wing Chun, reading a good book, hanging with his family, working on his golf swing, or taking a walk through his neighborhood with his dogs.


Nicole Fix

Nicole Fix, LMSW-C, owns Eastern Door Counseling, LLC, in Grand Rapids, MI, located within Moonrise Sanctuary, a future integrative mental health collective. She empowers mental health practice owners to build authentic, sustainable businesses, offering intuitive and practical consulting rooted in aligning values and purpose.

Beyond her clinical work, Nicole is a Reiki Master, author, and lecturer, focusing on the sacred feminine and ancestral healing, integrating these principles into her practice. She believes in holistic wellness, incorporating nutritional and integrative health. Nicole helps clients reconnect with their lineage, heal generational trauma, and reclaim personal power.

In her personal life, she values time with loved ones, travel, and embracing life's simple joys.

Joe Sanok

Joe Sanok is the author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want. It examines how the four-day workweek boosts creativity and productivity.

Joe has been featured on Forbes, GOOD Magazine, and The Smart Passive Income Podcast. He hosts the popular The Practice of the Practice Podcast, recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month.

Bestselling authors, experts, scholars, business leaders, and innovators are featured and interviewed in the 550-plus podcasts he has done over the last six years.

Hi, I’m Joe Sanok!

And I’m here to make starting and scaling your very own private practice as simple, straightforward, and stress-free as possible!

If I look familiar, then odds are you’ve seen me around…

Ready to give yourself the skills and self-confidence you need to start, scale, and succeed?

Sign Up Monthly for $195
Pay in Full for $1,950 and save $390!

Testimonials

"I recommend it because the PoP team includes people who are knowledgeable, who have traveled this road ahead of me, and are good at imparting their knowledge and inspiring us."
"Thank you all for the work you're doing. It is so exceptionally valuable! At the beginning of March of this year, I had never even considered having a group practice. I heard about GPL on a podcast, and by August I was a CEO. I've been giving raises to my staff every month, and we're interviewing to hire 2 more W-2 employees before the end of the year. All because of you guys! You're amazing!"

- Katie Bailey | Lime Tree Counselling, LLC

"I had been in solo practice for several years and needed to define my mission, vision, and values and create systems to move from solo to group. The webinars, videos, and resources have been invaluable.

Being able to talk to other clinicians has also been helpful. Sometimes it has felt a bit overwhelming and the pressure to grow was a bit much. But I had to pace myself and come back to what works for me, which has been helpful. Slow and steady for me wins the race. And I am not looking to keep expanding -- so the message of trusting yourself and what you need is very important"

- Jenny Cox, GPL

FAQs

I have a few questions before I decide! 


Q: What is Group Practice Launch?
A: Group Practice Launch is a 6-month program designed to help therapists and counselors establish and grow their group practice. It provides a step-by-step roadmap, tools, resources, and a supportive community to guide you through every aspect of launching your practice—from attracting clients and hiring your first practitioner to managing your team and business operations.

Q: How does Group Practice Launch work?
A: This is a structured 6-month program that will give you the exact steps you need to take each month to successfully launch your group practice. When you join Group Practice Launch, you'll receive access to a range of resources, including training videos, live webinars, and practical templates to implement right away. You’ll also be part of a dynamic community of professionals where you can share experiences, ask questions, and receive support as you build your group practice.

Q: Who is Group Practice Launch for?
A: This program is perfect for therapists and counselors who are ready to start or expand their group practice. Whether you’re just beginning or have some experience but are struggling to scale, Group Practice Launch offers a structured approach to attracting clients, achieving a work-life balance, and managing your practice efficiently.

Q: What does Group Practice Launch cost?
A: Group Practice Launch is a 6-month program. The monthly membership fee is $195, with a discount available if you pay for the entire year. When you have hired your first consultant you can seamlessly transition into our Group Practice Boss Community.

Q: What if I don’t like Group Practice Launch? Can I leave?
A: If Group Practice Launch doesn’t meet your needs, you can cancel your membership at any time. There are no long-term contracts, and you can opt out with no penalties. Our aim is to support you in successfully launching your group practice, and we’re confident that you’ll find the program valuable.